SOCIAL MEDIA
My freelance endeavor and one of my greatest hobbies is the content I create for my personal brand, @Basically_Broadway. Growing an organic following over the years has been an incredibly rewarding endeavor. These postings focus on connecting with theatre fan, specifically with those in GenZ. Keeping up to date with current TikTok trends and applying them to my niche as well as creating more creativity based blog postings and Reels, I keep my finger on the pulse of what my audience likes to see.
Established a personal brand and online identity from scratch, across all platforms.
Collaborated with a number of brands including Warner Brothers, Hulu, National Theatre at Home, Valentino, AppleTV+, and a variety of Broadway shows and entertainment firms.
Amassed nearly half a million followers between all platforms, respectively.
I began interning for Carly Heitner and her Broadway talk-show, Picnic Playlist, in February of 2024. Between creating graphics, establishing a palette for the brand on social media, and helping oversee content on all social platforms, it has been the most fun endeavor. Personal branding is something I find a great deal of joy in, and emphasizing the identity of Picnic Playlist was a joy and challenge. One of my favorite memories was beginning applying our short-form content to YouTube Shorts, and helping Picnic Playlist's YouTube community reach its first 1,000 subscribers.
Previous Broadway names who have joined Carly on the picnic blanket include Andrew Barth Feldman (Little Shop of Horrors), Frankie Grande (Titanique), Eva Noblezada (The Great Gatsby), Casey Likes (Back to the Future), and more!
Emphasized brand's personal palette and aesthetic to audiences.
Harnessed the power of cross-posting and grew YouTube platform to over 1,000 subscribers.
Worked on increasing brand engagement and sense of community.
A graphic designed to promote Casey Likes of Back to the Future's episode.
A graphic designed to tease Amber Ardolino's (A Beautiful Noise, Moulin Rouge!) upcoming episode by highlighting some of the actress' former roles.
A teaser image created to hint at Frankie Grande of Titanique's episode of Picnic Playlist.
One of our goals was to create a more cohesive looking grid feed and I was tasked with creating custom thumbnail for each Reel in order to bring this vision to life.
Reading Theater Project - Instagram & Facebook
IMPOSTER Senior Thesis Film - Instagram
In summer of 2024, I reached out to local theater in my hometown, Sycamore Stage, and volunteered to work as the company's Digital Marketing Lead for their production of Little Women: The Musical. Coordinating with the creative team in order to formulate a marketing strategy, I immediately began creating an image for the production through graphics and a selected palette. This was my first time fully creating the promotional appearance of a show, and it was a wonderful experience getting to collaborate with the Sycamore Stage team. I aimed for this production to feel warm and to create a digital presence that highlighted the familial community of Sycamore Stage.
I designed the graphics for the production, both digital and physical, and ran the company's Instagram and Facebook during my time on-board.
Saw a 60.98% following increase on Instagram and a 26.09% following increase on Facebook.
Developed, from scratch, a brand image for the production and theatre company.
Marketing strategy led to ticket sales of approximately $7,700 with nearly 400 audience members who attended over three performances in the community theatre's new venue.
TESTIMONIALS
"It was an absolute pleasure to work with Zoe Ennis on our production of Little Women, the Musical. Zoe managed all aspects of marketing and social media for Sycamore Stage Theatre Company with exceptional skill and creativity. She designed a beautiful logo that perfectly captured the essence of our production and handled our Instagram and Facebook accounts with professionalism and flair. Thanks to her efforts, our production reached a broad audience and maintained a strong online presence.
Zoe’s dedication, creativity, and attention to detail were integral to the success of our marketing campaign, and I highly recommend her for any future endeavors."
Landon Heimbach, Artistic Director of Sycamore Stage Theatre Company
"Zoe Ennis is a magician when it comes to social media and marketing. Her instincts on eye-catching visuals are spectacular, her timing on advertisements is perfect, and her artistry speaks for itself. Zoe is also a master at collaboration- a skill sometimes lacking in the arts. She would take anybody's idea and make it work within her tried and true methods. In addition, Zoe's organization around the social media campaign was meticulous and greatly contributed to our success- I had individuals reach out to me asking when the next post would come out!
I highly recommend Zoe Ennis for any social media role in any discipline, as she is a tremendous asset for our company and will be for yours."
Jimmy Damore, Director of Sycamore Stage's Little Women
Designed the promotional artwork for Sycamore's 2024 summer production of Little Women The Musical.
Created a variety of "Meet The Cast" graphics to publish on both Instagram and Facebook, promoting the production.
The Instagram profile grid leading up to opening- filled with videos of the cast in rehearsals, a countdown, production shots, and show-themed graphics.
A striking graphic created to mark the opening night of the production.